The most awaited Halloween shopping season is upon us. It is the hour for you to work on some ghoulishly delightful marketing concepts to fill up your baskets with profit. You have to be dreadfully creative while crafting your content for Halloween marketing campaigns. 🎃
There is a blood-curdling competition present out there and if you want to brew up your sales you need to up your content marketing game. Use some furiously delightful words to scare your audience while promoting jaw-dropping sales.
By coming up with all the Halloween festive related ideas, you can not only put a bright spotlight on your business image, but you can also catch the eyes of your customers.
However, if everything is coming too fast and you are already overwhelmed and out of options, don't worry! Halloween is a spooky season, but it doesn't have to scare off your motivation. We are here with some spook-takular marketing ideas that can help you shine out and gain more customers.
1. Turn To a Fear-Inspiring Social Media 🧛
This tops our list for Halloween's essential marketing ideas because, for Halloween marketing 2020, social media plays a vital part, and we should keep it as a priority. As we go through the pandemic, several marketing tactics have to be taken with cautious steps to gain more advantage.
As per the National Retail Federation (NRF), the CEO of Spirit Halloween mentions a heart-pouring enthusiasm shown on social media for the Halloween preparations for 2020.
Although last year the survey expected Halloween spending to hit at around $8.8 billion, and this year, things are hard to predict. But seeing the overpowering response on social media seems to be the best medium for Halloween marketing right now.
2. Work On Halloween Themed Projects 🦇
Halloween is right around the corner, and there is not much time for you to plan how things will turn in the face of that day. You can simply work on the Halloween projects rather than stretching out your work and ignoring the theme based work.
This is the right time when to put in all your extra efforts and come up with creative twists that can attract the customers and ignite your project’s result. You can also add up thrifty Halloween themes to your current projects and to save up money.
3. Halloween-ize Your Products 🕷️
At this time, you have to personalize your customer's experience if you want some money-spinning results. You have to think from a broader perspective, and you can manufacture your products in the theme of Halloween. If you are an apparel company, come up with a Halloween collection inspired by the occasion and craft dreadful product descriptions that impress them to buy from the collection.
If you do not have products that can be manufactured into something Halloween based, they add some additional touches to the products like provide an extra giveaway. If you have a restaurant, you can also create a Halloween based dish or dessert, so there are unlimited possibilities that you can try!
4. Repost Your Customer's Clever Ideas 🗡️
This is one of the most practiced marketing tactics that has been used by different big brands around the world. You can view the customers' profiles who are using your branded products and repost their pictures and videos to your official page.
This will not only be a cost-effective way of promotion, but it can also increase your credibility among your customers. These types of marketing techniques are beneficial in both monitory and non-monitory terms.
5. Create Haunting Hashtags 🕸️
Social media has opened so many doors for businesses to market their products and services, and in times like Halloween, you can use all these features and benefits. However, one primary Halloween marketing tactic that can highly benefit you is the use of Hashtags.
You can create some unique haunting hashtags that your customers can use whenever they are putting up a picture or a video that includes your product or their shopping expertise at your place. These hashtags will highlight your presence on the medium at the time of Halloween festive.
6. Arrange Variety of Contest 🎃
If we want to explore the marketing opportunities that we have in hand for the Halloween season, you can arrange some unique Halloween contests.
It is when people bring out their creative side and create their costumes, work of decorations, carve pumpkins, and make spooky-looking dishes.
You can help them show off their creativity and talents through your platform by tagging you in it or mentioning you through hashtags.
You can also keep terms of using one of your products in it; this way, you cannot just up your marketing game but also amplify your sales.
7. Go Cray-Cray on the Decorations 🍬
At this time, don't underestimate decorating your physical store. The decoration is one of the primary practices that you must adopt while Halloween is just ahead of us.
You should not only decorate your outlet or store on that specific day, but the actual win is when you do it before the day of Halloween.
You can give those spooky touches within and outside your store and even try to stand out by adding some extra decorative items to provide a ghostly vibe.
You can add some artistically carved pumpkins, fake cobwebs, and hang some skeletons.
8. Theme up Your Website 🕯️
At the time of Covid-19, when people will be most likely to visit your website before heading towards your store to gather all the necessary information, you should be ready for it. If you need your customers to have a great time shopping, ask your developer to modify the website with a Halloween theme.
If you don’t want to overdo it, you can also just add a Halloween event page.
You can also develop some engaging activities that can attract the customer and decrease your bounce rate.
For instance, as New York jeweler Kendra Scott did with their website, they asked the customer to search for the hidden pumpkins present on the website.
9. Add Extra Spooky Services 👽
You can attract some new customers by providing some excellent services at your store during the Halloween season. You can set up a corner where you can offer different exciting services for kids like scary face paintings.
You can also add a game corner to attract many new customers and increase the chances of selling your products. You can also use a marketing method to ask customers to play several Halloween-themed games and gain different types of discounts.
10. Design Bone-Chilling Ads 🧛
In the current era, advertisements have taken all sorts of forms when placing them on the internet and TV. It would be best to explore your broadcast advertising options, social media ads, and Paid search advertising, outdoor, or print ads. Everything can count in your favor.
Once you know what paths you have to take, you should design some ghoulish advertising copies that can be used in each of these mediums.
11. Collaborate With Local Stores 🗡️
This is a perfect marketing move for small businesses like website designing companies, bakery, or a sales and retail store. You can begin by pitching your ideas to the other stores through which you think you can have a profitable collaboration.
For example, if you are a website designing service provider, you can ask a bakery store to add in some of their Halloween-themed munching items in your store for the season, and you can modify their website in return.
It is a cost-effective celebration and can fulfill your marketing needs.
12. Team Up With Fall Themed Attractions 🎃
During the Halloween holiday and fall season, it is more likely that people tend to visit desirable places such as cider mills and apple orchards.
So, in this case, if you team up with them, it will be a significant marketing move for your business to gain the attention of more and more new customers from around the different areas.
You can also offer discounted tickets for those places to the customers that come to your store and buy products. This will be beneficial for both the business and this collaboration could turn into something extremely fruitful.
13. Work on Your Halloween Branding 🦇
Branding is one of the most pivotal aspects of the business that you cannot ignore in any way. It helps you create an identity and allows you to build a brand that stays into the customer's mind for the long-run.
If you already have a strong branding going on, you can incorporate the Halloween touches into it to highlight your active participation in the Halloween festivities.
You can add just a little bat on your logo, or you can give it a spooky look in any other way. This will leave the customers curious to check out what you have in your store.
14. Create Halloween Themed Packages 💀
When it is about notching up your sales charts, you have to add in some creativity in your marketing tactics to help you achieve your goals. At the time of special occasions, regular products might not gain much attention than the deals and discounted ones.
People wait a long time to shop at this time, and here you have the opportunity to add in some ideas that can increase your sales and attract more customers. You can showcase your products into the Halloween themed packages and add more than one item into that package so that customer feels that it's a unique offer that they are availing for that time.
15. Branded Trick-Or-Treating 🍬
Trick-or-treating is one of the most practiced activities in the festival of Halloween. Even if someone is not doing decorations or attending parties, they buy candies for the kids who will knock on their doors on Halloween.
Businesses can market themselves by adding their brand names to their candies on their front counter.
16. Make Customize Giveaways 👻
One more marketing method that can help you gain a competitive edge in the current season of Halloween is that you should design customize giveaways. When customers come to your shop, giveaways are necessary to hand over to them because it makes them feel good to shop at your store.
Moreover, if you customize goodie bags and boxes to forward your giveaways, it increases your brand identity and credibility. Plus, it also markets your brand as long as that bag is in use.
17. Send Out E-Blasts as a Form of Invites 👹
You can create some eye-catching Halloween invites for the big Halloween sales day and spread it out on all the social media platforms. You can also conduct email marketing, which seems like a great idea.
According to Optinmonster, email marketing is the best source of attracting customers as it has a 4400% rate of potential ROI.
You can add savings coupons in your emails and keep the expiry date on Halloween’s witching hour of midnight.
Try to use catchy subject lines such as:
- Peak into Our Exclusively Frightfully Halloween Deals 🎃
- Ding, Dong! 🎃 We Are Treating With Some Scary Deals
- UN-BOO!-lievable Deals!! 🎃 Trick or Treat yourself with these creepy Halloween Coupons
- Bone-chilling Halloween FREEBIES! 🎃 Get Yours Before They Vanish.
18. Get Horribly Viral With Zombie Content 🧛
Halloween falls on very last day of October but the sales start to hit the aisles before the fall leaves change color. So, try to get in early to boost sales volume.
Create the most hair-raising (and fun!) Halloween marketing campaigns with zombie content ideas.
You can create a holiday themed infographic, a bone-chilling commercial video, or some user-generated content.
People love listicles so, if you are running a business blog, you create a lot of listicle posts to sway your audience.
Here are some great examples of listicle posts:
- 10 Costume Ideas for Pets
- 17 DIY Halloween Décor You Can Try
- 9 Best Halloween Recipes to Scare Your Guests
- Top 10 Classic Halloween Candies of All Time
- 19 Ghost-fully Creative Halloween Party Ideas
- 10 Halloween content marketing tips
- 19 ways to attract your customers with Halloween sales
- 21 DIY Halloween Costume Ideas
- 18 Halloween Game Ideas to Trick Or Treat
- 25 Halloween Facts and Myths
There could be a lot more listicle posts you can craft that would surely bring tons of website visits.
Bonus! Host Buzzworthy Virtual Theme Parties 🕷️
Are you looking out for doing something unique in the crucial time of this pandemic where social distancing has become more vital than ever? Well, there is an out of the box marketing idea that can help you in engaging with your customers and presenting them with some exciting offers.
You can host a Halloween themed virtual party that your customers can attend while staying at home.
You can ask some influencers to be a part of that gathering to gain more number of people to join your party. Or call it a Happy Hour Halloween Bash or go with something spooky to increase the excitement.
People can join in with their families and show their Halloween costumes and decorations. Be a source of spreading some joy on that day and offer rewards for loyal customers at the end of the bash.
Cherish The Halloween Marketing Magic With Us!🕸️
This Halloween, make sure you have used all the possible marketing tactics in your power to boost up your business. You can request awesome Halloween content for great marketing treats.
Whether you need blog posts, infographics, listicles, video scripts, email subject lines, ads or social media posts for your Halloween marketing campaigns, our talented writers and graphic designers will help you out! We can rest assured that you will get what you desired.
And since we deliver professional content writing services in as little as 24 hours, you’ll always stay within your campaign schedule.
Hold on to your magic broomstick, and let's take your business profit ratio sky high on numbers. Contact us today!
🎃 Happy Halloween! 🎃
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