Christmas Promotion Ideas to Boost Your Sales

christmas promotion ideas 2023

Christmas is just here and you're likely rushing around like a crazy doggo decorating your shop, creating festive themed packaging, brainstorming the best promos for your customers to get most of your products sold this year. Hold on! Letís take a minute to absorb some solid Christmas promotion ideas to make the most of this cyclopean event.

It is always a good idea to prepare yourself ahead for the biggest shopping period of the year. Firstly, you need to remember that you're competing with other retailers just like you; therefore. it's vital to give your customers a reason to buy from you. You could cut down the prices or market your products in a different way to stand out from competitors, but what about taking a step further?

There are various Christmas promotion ideas a business can leverage to boost its sales. One is to hold a concert or giveaway on social media. This could be anything from a gift card to a product of your choice. It is important to make sure the prize is worth winning and that the contest is fun and easy for people to enter.

You can also post about your contest on other websites and blogs, as well as in your email newsletters.

We've got some more interesting Christmas promotion ideas to boost your Christmas sales this year.

Let's try to make the Christmas bells jingle in your stores. 

16 Christmas Promotion Ideas To Ignite Your Sales


December is the most important period for the brandís annual turnover. So itís not surprising that you'll see Christmas campaigns and promotions for boosting sales everywhere. And your brand shouldnít be an exception!

We've gathered 16 fun and festive holiday marketing ideas to boost Christmas sales in 2023. Let's get ready to transmit the contagious Christmas spirit.

 Countdown to Christmas

 Leverage the art of storytelling

 Come up with a holiday-themed packaging design

 Bundle products together

 Offer a free sample

 Greet them with free shipping

 Come up with a fun and rewarding quiz

 Start a PR campaign

 Spin the wheel to win big

 Create a best-of-the-year product catalog

 Create and promote a cut-off date for your discounts

 Take advantage of gift cards

 Create hype using influencer marketing

 Use persuasive, festive words in your ad copy

 Write click-worthy email subject lines to boost Christmas sale

 Use humor in your holiday marketing

1. Countdown to Christmas

christmas eve

One way to get people excited about your sale is to have a countdown. Start by announcing the date of the sale and then reveal something new each day until it starts. This can be anything from a sneak peek at some of the products that will be on sale to special discounts and those only available for a limited time.

You can also begin by creating an interactive calendar for the month showcasing offers for each day before Christmas. The idea is to connect with the audience, and if individuals keep returning to your website or social media channels time and again, you are more likely to stay on top of the competition.

2. Leverage the art of storytelling

When talking about Christmas marketing ideas, storytelling cannot go unmentioned. A lot of shoppers like buying gifts for friends and family based on their interests rather than what they need or want. This could be an opportunity for you to create irresistible digital stories around your products, perhaps showcasing them as ideal gifts for festive gatherings or celebrations with family and friends.

The idea here is to make shoppers feel like they are part of something special and that your products will help them to create memories that will last a lifetime. When you create stories, ensure that it will align with your brand tone of voice to maintain your editorial standards. 

3. Come up with a holiday-themed packaging design

Creating a customized holiday packaging design for your products is another Christmas sale idea to attract potential customers. People love getting presents and gifts, so why not present them with packaging that makes your products look appealing? Not only will this add value to the shopping experience, but you are also more likely to get people talking about your brand. You can also add other special touches such as ribbon, labels, and stickers to make it stand out from other packages.

4. Bundle products together

Another great way to make sales is to bundle products together. This means you can create a deal that saves customers money while also allowing you to move stock of items that might otherwise not get sold. The key is to find a good balance between selling customizable combinations and having a variety of combos for different budget categories.

5. Offer free samples of your products

Christmas sales are generally big for most consumer product brands, especially if they are trying to capture the attention of new customers. One great Christmas marketing idea is to offer samples of your products that people may not have tried before. This includes discounts on first-time purchases so new clients will feel more comfortable about buying from you and making recommendations to others.

There are several ways to distribute these free samples - offer them at the shop or follow-up with encouraging potential buyers to make a purchase on their own terms.

6. Greet them with free shipping 

free shipping during christmas

If you are looking to attract online shoppers, free shipping is a great incentive. When it comes to Christmas, offering free shipping is something that is generally expected, so it is important to not only mention this in your adverts but also emphasize how easy it is to avail. You can offer free delivery on paid orders over a certain amount or tie it into the countdown and announce the date when people will be able to take advantage of your offer.

7. Come up with a fun and rewarding quiz

Another Christmas marketing idea is to create a fun and rewarding quiz with your products in focus. People love quizzes because they are designed to create engagement while also allowing you to showcase the benefits of your product or service. You could, for example, create a quiz that people have to complete before being able to buy the product at a discount or for free. This creates an opportunity for more exposure on your social media channels and website while also giving people something fun to share with others.

8. Start a PR campaign

A PR campaign is a great way to get people talking about your brand and its products. It allows you to control the message while also generating organic exposure. When it comes to Christmas, there are several different angles you can take, such as holiday gifts, food, and drink, festive fashion, or even charitable giving. However, the most important thing is to make sure your story is interesting and relatable to the audience you are targeting.

9. Spin the wheel to win big

spin the wheel game for marketing in christmas

One Christmas sale idea is to create a fun and interactive way for your customers to win real prizes. You can do this through a digital spin the wheel, which people have to visit on your website in order to play. You could also use a dedicated app or even a standalone console that displays the promotion. If you prefer, you could also go down the route of creating physical spinners that you give out on the high street while encouraging people to scan special barcodes in order for their chances of winning something great!

10. Create best-of-the-year product catalogs

Another way to generate excitement for your Christmas sales is to create best-of-the-year product catalogs. This allows you to show off your most popular and bestselling products while also giving people a taste of what they can expect from your brand. You can either do this in the form of a digital catalog or even print out versions that people can take with them. If you are going for the digital option, make sure you use high-quality images and videos to really capture peopleís attention.

11. Create and promote a cutoff date for your discounts

One way to create a sense of urgency for potential customers is to promote a cutoff date for your discounts. This means that people need to act quickly in order to take advantage of the deals you are offering. You can do this in various ways, such as through social media posts, emails, or even on your website. As Christmas gets closer, make sure you remind people of the cutoff date, so they donít miss out on the chance to save money.

12. Take advantage of gift cards

When it comes to Christmas promotional ideas, gift cards are always a popular choice since they allow people to buy what they really want. You can offer gift cards in various denominations and even include a free bonus gift card for every purchase above a certain value.

For example, you could give people a bonus $10 gift card for every $100 they spend while also adding a personalized message for the person receiving it. This means that people can treat themselves to something nice while also having the option to treat friends or family, which is particularly helpful around Christmas time when people are shopping for gifts.

13. Create hype, using influencer marketing

One of the best ways to create hype around your Christmas sales is through influencer marketing. Influencers have a large following on social media, which means they are a great way to get the word out about your promotion. In order for this to work, you need to create a unique campaign that would be interesting enough for them to share with their followers. If they love what you offer and there is a sense of exclusivity involved, it will help make people more interested in seeing what all the fuss is about!

14. Use persuasive, festive words in your ad copy

Christmas time is too good of an opportunity to create something memorable on your station. Make sure whatever trick you use, try to make it creative, fun, emotional, and influential by using persuasive words, and then see the magic.

You can use Santa sound like Ho! Ho! Ho! It's Christmas Sale. 

When you write copy for different promotion campaigns, be creative, funny, and playful. Remember these points to make a great Christmas ad.

  • Evoke an emotional reaction. 
  • Communicate your brandís values. 
  • Use Catchy Christmas phrases.
  • Capture the brandís voice and identity - it could be playful, fun, classic, thoughtful or heartwarming
  • Always end with a CTA.

Here are some creative holiday marketing Ad copy ideas you can use in your Facebook Christmas promotions.

Holiday Marketing Ad copy example 1 

Headline: A Very Merry Offer   

Text: Step on to our outlandish holiday sale? 

26% off sitewide   

Hurry! Good things, like Christmas, don't last long

Holiday Marketing Ad copy example 2

Headline: Sales All the Way,  Jingle Bells   

Text:    Digital Santa has a holiday SURPRISE GIFT for YOU.

Enjoy our SUPER SALE! 50% off all winter clothes PLUS a free stocking stuffer with any purchase  

Holiday Marketing Ad copy example 3

Headline: ' Where the treetops glisten, and children listen...' 

Text: Sorry Bing, Did you just say children LISTEN?!

Yes, you read it right! Read our latest guide of X parenting tips to experience this miracle yourself. 

Holiday Marketing Ad copy example 4

Headline: 40% of Americans anticipate to take on debt this holiday season.

Text: What if you could be lucky to get cash back this year?
Check out our cashback deals.

15. Write click-worthy Christmas email subject lines to boost conversions

An enticing, attention-grabbing holiday-inspired email subject line will improve open rates. The secret recipe is to address customer pain points that will drive clicks. Try to include your subscriberís name and Christmas emojis into the subject line to get better results. You could add a gift box, reindeer, snowman, bells, or Santa emoji.

Here are some Email copywriting examples for Christmas Email marketing that will get your better open rates.

  1. Itís beginning to look a lot like ChristmasÖ
  2. Ho, ho, ho! The new Christmas collection is here
  3. Trend of the Week: Vintage Christmas  
  4. May your heart be full, but not your head! Use these 5 sanity-saving holiday tips.
  5. You canít stop the holidays from coming, but you can save big with these gift cards.
  6. Holiday-proof your home with these amazing home cleaning tools.
  7. The perfect gift when nothing else will do.
  8. ELEPHANTINE OFFER! Shop Our Black Friday Exclusive Deals! Up To 55% off.
  9. Thatís the best way to save money this holiday! Browse our collection of products, all 25% off!
  10. The worldís first regiftable gift that everyone wants.
  11. HUMONGOUS Black Friday Deals - NOW Through Cyber Monday!(Hurry...the greatest stuff will go FAST)
  12. Tick off everyone on your Christmas gift list.
  13. Add some snowflakes to Christmas dinner
  14. Gifts To Brighten The Hearts Of All Ages This Christmas  
  15. Christmas MIRACLE! $20 Hats!
  16. OPEN NOW for your CHRISTMAS FREEBIE  
  17.  These gifts are timeless, but youíre running out of time?
  18. fa-la-la-FREE candle!    One for YOU, one for THEM.
  19. Last chance to win yourself an early Christmas pressie!

16. Use humor in your holiday marketing

Christmas is all about spreading love and joy. So, make sure you make the most out of the very Christmas spirit in your marketing campaigns. Use some humor ecards in your blog posts and emails or create some funny holiday memes to share on Social media. You could also make ads with holiday puns to entertain the audience.

Seize the most out of your Christmas Promotion

There are many different ways to approach Christmas sales. It is important to find the strategies that work best for your business and focus on those. By using some of the ideas mentioned in this article, you can create an effective marketing plan that will help increase sales during this shopping season. It is also important to be consistent with your online campaigns throughout the year but especially when it comes to Christmas.

Make sure that whatever messages you are sending out are consistent across email, social media, and advertisements. This includes using similar hashtags or promotional codes, making sure your content fits with your overall message and ensuring everything you are promoting is in accordance with your marketing plan.

What are your plans for this holiday season on your station? Do you need any help with content marketing for your Christmas promotion? Weíd love to give you our creative input. Contact us today!

Reader Comments

  1. Wow, great tips! Thanks for sharing!

  2. I love these ideas. I am a small business owner that sells handmade cards and goody bags. I think holiday-themed packaging and custom greetings will be a good idea for my audience. I`ll try to be extra creative this year with handwritten greetings and a FREE Gift may be. Cheers!

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